The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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banking / financial services / insurance / investment
Award
Agency
Client
Title
Category
Annual ID
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client: Nubank / Institutional Category: Cinematography / Single
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK Category: Brand Partnerships
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c. Category: Television & VOD / Long Form - Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Production Design
Tall Poppy
Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client: CGU Insurance Category: Craft / Storytelling
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase
Client: GEICO Category: Television & VOD / Short Form - Series
The On Hold Music Show
Agency: NEXT Brand & Creative / Palo Alto + Scout Music
Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
ComeBack
Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander Category: Customer Experience / CX / In-Person
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance Category: Writing / Series
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK Category: Cinema Advertising
Such a green way of life
Agency: dentsu mcgarrybowen China / Shanghai
Client: Ant Forest Category: Low Budget / Under 50K Budget
9x16 Stores
Agency: BBDO Singapore + Pixel Post
Client: Visa #WhereYouShopMatters Category: Use of Vertical Video
Sound Support
Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin
Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
The Takeover
Agency: Bear Meets Eagle On Fire + Augenblick Studios + Rumble Studios + Blockhead VFX
Client: Stake Category: Craft / Animation
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c Category: Low Budget / 50K - 100K Budget
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Production
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client: PayPal Category: Craft / Art Direction
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Paper Craft
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Livestream
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Mobile ATMs
Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz
Client: BLINK Category: Experimental / Internal Projects / R&D
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Motaur
Agency: Arnold Worldwide / Boston
Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Out of Home / P.O.P. & In-Store
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Active Engagement
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Craft / Art Direction
Crystal Barn
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Barclaycard Category: Online Films & Video / Long Form - Single
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat MENA / Dubai
Client: Mastercard Category: Innovation in Out of Home
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Experiential & Installations / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
If you have the will, we have the way
Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client: Bank of Melbourne Category: Craft - Visual Effects / Single
Comfortable
Agency: O Positive / New York + Highdive / Chicago
Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Data Visualization / Static or Dynamic
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Brand Installations
