The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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banking / financial services / insurance / investment
Award
Agency
Client
Title
Category
Annual ID
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client: Nubank / Institutional Category: Cinematography / Single
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK Category: Brand Partnerships
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c. Category: Television & VOD / Long Form - Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Production Design
Tall Poppy
Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client: CGU Insurance Category: Craft / Storytelling
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase
Client: GEICO Category: Television & VOD / Short Form - Series
The On Hold Music Show
Agency: NEXT Brand & Creative / Palo Alto + Scout Music
Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
ComeBack
Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander Category: Customer Experience / CX / In-Person
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance Category: Writing / Series
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK Category: Cinema Advertising
Such a green way of life
Agency: dentsu mcgarrybowen China / Shanghai
Client: Ant Forest Category: Low Budget / Under 50K Budget
9x16 Stores
Agency: BBDO Singapore + Pixel Post
Client: Visa #WhereYouShopMatters Category: Use of Vertical Video
Sound Support
Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin
Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
The Takeover
Agency: Bear Meets Eagle On Fire + Augenblick Studios + Rumble Studios + Blockhead VFX
Client: Stake Category: Craft / Animation
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c Category: Low Budget / 50K - 100K Budget
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Production
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client: PayPal Category: Craft / Art Direction
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Paper Craft
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Livestream
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Mobile ATMs
Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz
Client: BLINK Category: Experimental / Internal Projects / R&D
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Motaur
Agency: Arnold Worldwide / Boston
Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Out of Home / P.O.P. & In-Store
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Active Engagement
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Craft / Art Direction
Crystal Barn
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Barclaycard Category: Online Films & Video / Long Form - Single
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat MENA / Dubai
Client: Mastercard Category: Innovation in Out of Home
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Experiential & Installations / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
If you have the will, we have the way
Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client: Bank of Melbourne Category: Craft - Visual Effects / Single
Comfortable
Agency: O Positive / New York + Highdive / Chicago
Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Data Visualization / Static or Dynamic
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Brand Installations
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client:
Nubank / Institutional
Title:
Future
Category:
Cinematography / Single
Annual ID:
OS22_MI052B
Award:
2022 Out of Home Bronze Pencil
Agency:
Wunderman Thompson / London
Client:
HSBC UK
Title:
The Homeless Bank Account
Category:
Brand Partnerships
Annual ID:
OS22_OH025B
Award:
2022 Film Merit Award
Agency:
In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client:
Allianz p.l.c.
Title:
The World's Strongest Women
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI057M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Short Form Video / Single
Annual ID:
OS22_BE043M
Award:
2022 Moving Image Craft Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Annual ID:
OS22_MI109M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Intuit TurboTax
Title:
Matchmaker
Category:
Production Design
Annual ID:
OS22_MI113M
Award:
2022 Integrated Merit Award
Agency:
Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client:
CGU Insurance
Title:
Tall Poppy
Category:
Craft / Storytelling
Annual ID:
OS22_IG044M
Award:
2022 Print Merit Award
Agency:
Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client:
Progressive Insurance
Title:
Dr Rick Will See You Now
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT040M
Award:
2022 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase
Client:
GEICO
Title:
Bundling Made Easy
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI044M
Award:
2022 Music & Sound Craft Merit Award
Agency:
NEXT Brand & Creative / Palo Alto + Scout Music
Client:
Next Insurance
Title:
The On Hold Music Show
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS060M
Award:
2022 Film Merit Award
Agency:
TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client:
Krungsri Auto / Car4Cash
Title:
ComeBack
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI103M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo + Suno United Creators / São Paulo
Client:
Santander
Title:
We Stand
Category:
Customer Experience / CX / In-Person
Annual ID:
OS22_EX036M
Award:
2022 Moving Image Craft Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Writing / Series
Annual ID:
OS22_MI082M
Award:
2022 Print Merit Award
Agency:
The Monkeys / Sydney
Client:
NRMA Insurance
Title:
Help like no one else
Category:
Craft / Writing
Annual ID:
OS22_PT055M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BUCK + R/GA / New York
Client:
Ally Bank
Title:
Adventures With Zeee Bucks
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN068M
Award:
2022 Film Merit Award
Agency:
Wunderman Thompson / London + Knucklehead
Client:
HSBC UK
Title:
Vicious Circle
Category:
Cinema Advertising
Annual ID:
OS22_FI113M
Award:
2022 Film Merit Award
Agency:
dentsu mcgarrybowen China / Shanghai
Client:
Ant Forest
Title:
Such a green way of life
Category:
Low Budget / Under 50K Budget
Annual ID:
OS22_FI115M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Singapore + Pixel Post
Client:
Visa #WhereYouShopMatters
Title:
9x16 Stores
Category:
Use of Vertical Video
Annual ID:
OS22_MI130M
Award:
2022 Music & Sound Craft Merit Award
Agency:
The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin
Client:
FBD Insurance
Title:
Sound Support
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MS063M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Craft / Art Direction
Annual ID:
OS22_BE094M
Award:
2022 Design Merit Award
Agency:
Bear Meets Eagle On Fire + Augenblick Studios + Rumble Studios + Blockhead VFX
Client:
Stake
Title:
The Takeover
Category:
Craft / Animation
Annual ID:
OS22_DE150M
Award:
2022 Film Merit Award
Agency:
In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client:
Allianz p.l.c
Title:
The World's Strongest Women
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS22_FI118M
Award:
2020 IP & Products Best of Discipline Pencil
Agency:
RBK Communication / Stockholm
Client:
Doconomy
Title:
DO Black
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP20_001G
Award:
2020 IP & Products Gold Pencil
Agency:
RBK Communication / Stockholm
Client:
Doconomy
Title:
DO Black
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP20_001G
Award:
2020 Print Gold Pencil
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_031G
Award:
2020 Direct Marketing Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Annual ID:
OS_DI20_030G
Award:
2020 Design Gold Pencil
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_056G
Award:
2020 Out of Home Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_OH20_021S
Award:
2020 Social Media Silver Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Annual ID:
OS_SM20_017S
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Architecture
Annual ID:
OS_DE20_037B
Award:
2020 IP & Products Bronze Pencil
Agency:
Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz
Client:
BLINK
Title:
Mobile ATMs
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP20_008B
Award:
2020 Social Media Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_029B
Award:
2020 Film Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Progressive Insurance
Title:
Motaur
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI20_006B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_022B
Award:
2020 Out of Home Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_016B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_005B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Annual ID:
OS_DE20_027B
Award:
2020 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI20_054M
Award:
2020 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Active Engagement
Annual ID:
OS_SM20_072M
Award:
2020 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Annual ID:
OS_OH20_076M
Award:
2020 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Barclaycard
Title:
Crystal Barn
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_088M
Award:
2020 Out of Home Merit Award
Agency:
FP7 McCann / Dubai + Carat MENA / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_090M
Award:
2020 Out of Home Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_054M
Award:
2020 Out of Home Merit Award
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_061M
Award:
2020 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_BE20_102M
Award:
2020 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client:
Bank of Melbourne
Title:
If you have the will, we have the way
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_091M
Award:
2020 Moving Image Craft Merit Award
Agency:
O Positive / New York + Highdive / Chicago
Client:
Quicken Loans / Rocket Mortgage
Title:
Comfortable
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_051M
Award:
2020 Design Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_137M
Award:
2020 Experiential & Immersive Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Brand Installations
Annual ID:
OS_EX20_045M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Brand Installations
Annual ID:
OS_EX20_052M